Polar Creative completed the UK’s largest 3D visualisation project in November 2008. Creating over 400 product renderings for Commtel (UK) Ltd’s new website and catalogue launch, we coordinated 5 teams in India, Sri Lanka, China, USA and UK to work seamlessly around the clock. The teams created from scratch 3D models of a diverse range of telecoms, computing and audio-visual accessories before photorealistic representations of the products were produced and edited in Polar Creative’s UK studio.

In many product areas, the flexibility afforded by computer generated imagery allowed visual consistency which would have been impossible using conventional photographic techniques.