Because of their weight and variations in hank size, cables are notoriously difficult to package. Polar Creative designed a range of printed PP inserts which are used in Focus DIY for twin and earth, coaxial, satellite, pond pump, steel wire armoured and telephone cables.

The inserts are used on the inside of the cables, rather than the outside, enabling common parts to be used across a wide range of cable lengths, where the outer size is the only variable.

Artwork is printed directly onto the PP, front and back, allowing instructions, technical details and barcodes to placed on the reverse.